Chaperon – San Francisco’s Only Free
Multilingual Guide

Over 380,000 copies reach almost 1 million international visitors at 245+ locations abroad and in San Francisco, Chaperon is the best advertising opportunity for reaching international visitors to the Bay Area.

mapwestpub-products-200x200_chaperon-FRAre You Missing Out on International Traveler Dollars?

Did you know that…

  • International travelers account for 4 of the 18 million visitors who come to San Francisco each year.  That’s 22% of all visitors!
  • International travelers spend BIG! They spend $325 a day versus domestic travelers, who spend only $185 a day.
  • Growth in international traveler numbers has increased 18.6% in the past five years — and the trend continues!

How can you afford to overlook these travelers?

Meet Chaperon—your passport to international traveler business

Chaperon is a free comprehensive multilingual guide to San Francisco designed for the foreign visitor not familiar with the local language and customs. It features complete detailed maps of the city and the surrounding region. It also features statistics, practical information, suggestions, and specific directions for walks in San Francisco as well as excursions around the Bay Area.

San Francisco Chaperon is published annually in eight editions: German, French, Spanish, Italian, Portuguese, Japanese, Chinese, and Korean.


Be Where International Travelers Will See You First

Chaperon is everywhere international travelers are likely to see it:

  • 8 visitor desks at SFO and 2 at OAK
  • 200+ hotels (60 added in last year!)
  • SF Travel Association at Hallidie Plaza, California Welcome Center PIER 39, Sausalito Visitor Center, and Macy’s Visitor Center
  • Local and international tour operators
  • Foreign consulates
  • Foreign language tour guides from the San Francisco Tour Guide Guild
  • Outside the U.S. – SF Travel Association distributes Chaperon to international tour operators, major tourism shows, and their worldwide offices.

Our Advertisers Get Results

I have worked with Chaperon for many years and currently have a two page spread in the magazine featuring six of our restaurants. With separate guides in eight languages, we feel this is a very effective way to reach International visitors to our restaurants.
Brandy Marts - Director of Marketing , World Dining Partners


Affordable Ad Rates

Rates include translating your ad into 8 languages! PLUS your ad and listing will be featured on

380,000 Chaperons are printed once a year and distributed continuously year round.  Ad translation, production, and listing on are all included in one affordable advertising rate.

Ad Size Yearly Rate Website listing in 8 languages included Option: Pay with 3 equal payments of: Ad Size (W x H)


Full Page (bleed) 13,150.00 Included 4,385.00 5.875″ x 8.875″
Full Page 13,150.00 Included 4,385.00 4.875″ x 7.875″
1/2 Page Horizontal 8,750.00 Included 2,920.00 4.875″ x 3.875″
1/2 Page Vertical 8,750.00 Included 2,920.00 2.25″ x 7.5″
1/4 Page Vertical 6,950.00 Included 2,320.00 2.375″ x 3.875″

Special Advertorial Sections

New: Shopping Guide

Includes: image, 25-30 word copy, address, phone, URL & logo.

Click here for: Additional Shopping Guide Section  Information

4,750.00 Included 1,585.00 Image Size: 3″ x 2.22″

Logo Size: “.86 x .86”

New: Restaurant Guide 

Includes: image, 55-70 word copy, address, phone & URL.

Clich here for: Additional Restaurant Guide Section Information

4,750.00 Included 1,585.00 Image Size: 2.36″ x 2.22″

Premium Placements

Center Map Gatefold (bleed 2 panels) 27,000.00 Included 9,000.00 5.0″ x 8.375″ per panel
Full Page-Inside/Outside Covers & Page 1. 17,150.00 Included 5,717.00 5.875″ x 8.875″
Front Cover Sponsorship (logo only.) Three cover sponsorship positions available with minimum 1/2 page ad purchase. 1,800.00 600.00

Premium placements are available on inside front, inside back, center spread, and back cover.  Special rates available for nonprofit organizations. Payment terms are available. No agency discounts available.

New Shopping Guide Section

New Shopping Guide Section added for next edition. Ad purchase in the dedicated shopping guide includes store or product image, 20-30 word descriptive copy, address, phone, URL & company logo.

Read more PDF Shopping Guide Info and Rates

New Restaurant Guide Section

New Restaurant Guide Section added for next edition. Ad purchase in the dedicated dining guide includes restaurant image, 55-70 word descriptive copy, address, phone and URL.

Read More PDF Restaurant Guide Info and Rates


An Ad Size for Every Budget


Check Out the Spanish Edition


Don’t Miss the 2018-19 Edition

With 25 years of  proven results, Chaperon is the best way to attract the valuable international visitor. Buy a Chaperon ad today.

Annual Edition: April 2018–March 2019

Space Reservation:   December 15, 2017

Copy/ Ad Artwork Due: February 1, 2018

Publish Date: April 1, 2018  Runs Through: March 2019

I’m Sold! Sell Me A Chaperon Ad

With an ad purchased Chaperon your address, phone, social media links and hours are included on

Rates are not commissionable and positions are not guaranteed unless reserved in agreement. Payment terms are net 7 with approved credit. Billing will commence with publication of ad. Rates and specs are subject to change without notice. Publisher reserves the right to refuse any ad.

Ads for Chaperon should be submitted in editable format packaged with all images and fonts. Do not outline fonts. InDesign or Illustator files are preferred. Do not send a PDF other than low res PDF for proofing purposes. Translation and layout of your ad into 8 languages is done by Chaperon.

Chaperon ® is produced by MapWest Publications, Inc.  Chaperon ® is a copyrighted and trademarked property of MapWest Inc.

Upload Chaperon Artwork files here .