Chaperon guides are 50 pages and are designed for the foreign visitors who are unfamiliar with English and US customs
Reach 950,000 International Visitors
Chaperon is your passport to new customers
Speak Their Language
German, French, Spanish, Italian, Portuguese, Japanese, Chinese, and Korean
Capture International Dollars
International Visitors spend more money per day
Chaperon – The Multilingual Guide to San Franciscoadmin2019-12-17T13:15:31+00:00
Chaperon is San Francisco’s only FREE
Over 380,000 copies are seen by one of every three International Visitors at 245+ locations abroad and in San Francisco,Chaperon is the best advertising opportunity for reaching International Visitors to the Bay Area.
Included in the Guidebooks
Information for the Foreign Visitor not familiar with the local language or customs.
Points of Interest and important businesses by neighborhood
Detailed maps of SF and the surrounding regions
Practical information about public transportation, tipping, and exchange rates
Printed in Eight Languages
Your ad will be translated into 8 different languages
San Francisco’s International Visitors
There are 2.9 Million International Visitors to San Francisco every year.
The number of International Visitors to San
Francisco is expected to grow 1.1% in 2019.
They spend over3X more than domestic visitors.
Theystay longer than domestic visitors.
Their main interests are:
How can you afford to overlook these travelers?
CHINESE TRAVEL TRENDS
The Chinese travel market is exploding!
By 2019, they will account for $1 in every $4 of visitor spending
They are increasingly more independent travelers
Seeking authentic local experiences
And local cuisine
THE CHAPERON AUDIENCE
International visitors are younger and a majority are men
Men are more often the decision makers in regards to travel
Gender – Male 55%, Female 45%
Average Age – 45
Married – 67%
With over 27 years of proven results,Chaperon is the best way to attract the valuable International Visitor. Buy a Chaperon ad today.
Annual Edition: April 2020–March 2021
Space Reservation: January 10, 2020
Copy/ Ad Artwork Due: February 3, 2020
Publish Date/First Billing: April 1, 2020
Chaperon‘s Strategic Distribution Philosophy
Chaperon guides are targeted at International Visitors who will be making decisions about how to spend their time in-market. Our delivery team works closely with hospitality staff and concierges. Chaperon guides are only given to independent travelers seeking recommendations on what to do while in the San Francisco Bay Area.
Travelers Prefer Print
Printed guides and brochures are the #1 influencer of visitors during trips.
83% of visitors plan to visit an attraction or business as a result of picking up a guide or brochure.
94% of hospitality professionals prefer providing guests with printed visitor information.
Our Advertisers Get Results
Chaperon is the best way to reach foreign visitors via print. There are no other publications in the San Francisco DMA that are in foreign languages. If you need to reach this market, then I would definitely recommend using Chaperon. We’ve been using Chaperon for 20 years for our clients (de Young, Legion of Honor, and Asian Art Museum) that depend on the foreign market visitor.”
Rick Lenat, Lenat & Partners, Inc.
I have worked with Chaperon for many years and currently have a two page spread in the magazine featuring six of our restaurants. With separate guides in eight languages, we feel this is a very effective way to reach International visitors to our restaurants.
Brandy Marts - Director of Marketing, World Dining Partners
Greater Ad Value
Chaperon is one of the most competitive ad opportunities available in San Francisco. Slightly
more expensive than the cheapest online buys and
significantly less expensive than other printed guides.
Affordable Ad Rates
Rates include translating your ad into8 languages! PLUS your ad and listing will be featured on Chaperon.com
380,000 Chaperons are printed once a year and distributed continuously year round. Ad translation, production, and listing on Chaperon.com are all included in one affordable advertising rate.
Website listing in 8 languages included
Option: Pay with 3 equal payments of:
Ad Size (W x H)
Full Page (bleed)
5.875″ x 8.875″
4.875″ x 7.875″
1/2 Page Horizontal
4.875″ x 3.875″
1/2 Page Vertical
2.375″ x 7.875″
1/4 Page Vertical
2.375″ x 3.875″
Special Advertorial Sections
New: Shopping Guide
Includes: image, 20-30 word copy, address, phone, URL & logo.
Front Cover Sponsorship (logo only.) Three cover sponsorship positions available with minimum 1/2 page ad purchase.
Premium placements are available on inside front, inside back, center spread, and back cover. Special rates available for nonprofit organizations. Payment terms are available. No agency discounts available.
New Shopping Guide Section
New Shopping Guide Section added for next edition. Ad purchase in the dedicated shopping guide includes store or product image, 20-30 word descriptive copy, address, phone, URL & company logo.
With an ad purchased Chaperon your address, phone, social media links and hours are included on Chaperon.com.
Rates are not commissionable and positions are not guaranteed unless reserved in agreement. Payment terms are net 7 with approved credit. Billing will commence with publication of ad. Rates and specs are subject to change without notice. Publisher reserves the right to refuse any ad.
Ads for Chaperon should be submitted in editable format packaged with all images and fonts. Do not outline fonts. InDesign or Illustator files are preferred. Do not send a PDF other than low res PDF for proofing purposes. Translation and layout of your ad into 8 languages is done by Chaperon.
Chaperon ® is produced by MapWest Publications, Inc. Chaperon ® is a copyrighted and trademarked property of MapWest Inc.